科技農業：氣候變遷的群眾議題熱蒐及法規調適【圖書資訊學研究所/湯凱喻 副教授】
| 論文篇名 | 英文：The role of internet media effects in the sustainable development of animal conservation institutions during the post-pandemic era: stimulus-organism-response paradigm 中文：後疫情時代網路媒體在動物保護機構永續發展中的作用：刺激-有機體-反應模型 |
| 期刊名稱 | Sustainable Development |
| 發表年份,卷數,起迄頁數 | 2024, 32(4), 3786-3808 |
| 作者 | Hsiao, Chun-Hua; Tang, Kai-Yu(湯凱喻)* |
| DOI | 10.1002/sd.2870 |
| 中文摘要 | 2019 年冠狀病毒病的爆發導致世界各地的城市實施封鎖和居家令，導致動物保護機構的門票收入突然停止。因此，餵食和照顧動物的成本仍然是不可持續的，再次爆發和封鎖的威脅仍然存在。為此，本研究探討了後疫情時代網路媒體對動物保護機構（如動物園）永續發展的有效性。透過線上調查共收集了321名實際參觀者的回饋，並使用PLS-SEM進行數據分析。以刺激-有機體-反應（S-O-R）理論為框架，探討動物保護機構的內容特徵和網紅對遊客內部機制及其行為反應的影響。刺激因素是網路內容特徵和動物名人屬性。有機因素包括遊客的內在機制，如對生態環境的態度、信任、享樂價值等。訂閱官方管道、訪問機構和捐款等關鍵行為反應都被考慮在內。研究結果證實了網路媒體的影響（內容屬性和名人屬性）作為個體有機體的前因，導致了捐贈等外溢效應。提供了對學術研究和實踐的啟示。 |
| 英文摘要 | The coronavirus disease 2019 outbreak has led cities worldwide to implement lockdowns and stay-at-home orders, which has caused a sudden cessation of revenue generation from ticket sales at animal conservation institutions. Accordingly, the cost of feeding and caring for the animals remains unsustainable, and the threat of another outbreak and lockdowns lingers. To this end, the present study investigates the effectiveness of internet media for the sustainable development of animal conservation institutions (e.g., zoos) in the post-pandemic era. A total of 321 actual visitors' responses were collected through an online survey, and PLS-SEM was used for the data analysis. The stimulus-organism-response (S-O-R) theory was used as the framework to explore the effects of content characteristics and internet celebrities in animal conservation institutions on visitors' internal mechanisms and their behavioral responses. Stimulus factors were internet content characteristics and animal celebrities' attributes. Organism factors included visitors' internal mechanisms, such as the attitude toward the ecological environment, trust, and hedonic values. Critical behavioral responses of subscribing to the official channels, visiting the institutions, and making donations were considered. The findings confirm the influence of internet media (content attributes and celebrity attributes) as an antecedent to individual organisms, which in turn leads to spillover effects such as donations. Implications for academic research and practice are provided. |
| 發表成果與本中心研究主題相關性 |
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