【學術亮點】Navigating Crowds: Reconsidering Visitor Recreational Experience and Crowding Preference for a Forest Park in Taiwan
Ecological Agriculture: Assessment of Forest Carbon Sink and Ecological Economy under Climate Change【 Department of Forestry / Liu, Wan-Yu / Distinguished Professor】
生態農業：氣候變遷下森林碳匯與生態經濟評估【森林學系/柳婉郁特聘教授】
| 論文篇名 | 英文：Navigating Crowds: Reconsidering Visitor Recreational Experience and Crowding Preference for a Forest Park in Taiwan 中文：台灣溪頭森林遊樂區之遊客休閒體驗與擁擠偏好 |
| 期刊名稱 | Forest Policy and Economics |
| 發表年份, 卷數,起迄頁數 | 2025, 178, no. 103540 |
| 作者 | Liu, Wan-Yu(柳婉郁); Yen, Chin-Chun; Lee, Rachel S. K.; Lin, Chun-Cheng* |
| DOI | 10.1016/j.forpol.2025.103540 |
| 中文摘要 | 隨著森林遊憩活動日益普及，人潮壅擠與活動衝突對永續遊憩品質的潛在影響已成為重要課題。因此，探討影響遊憩偏好與衝突感知之因素，對維持自然環境中的遊憩品質相當重要。本研究以臺灣遊客人次最多的溪頭自然教育園區為研究案例，探討遊客人口特徵、擁擠感知與遊憩行為之間的關係。透過問卷調查與選擇實驗(Choice Experiment)，本研究分析遊客對溪頭園區擁擠與遊憩衝突之感知，以及評估其為減少遭遇擁擠環境而延長旅遊距離的意願。不同社會經濟群體的遊客偏好存在顯著差異，年齡在塑造遊客動機和行為方面具有重要影響。整體而言，遊客對擁擠程度的感知較為溫和，但65歲及以上的遊客表現出顯著的容忍度。儘管公園人流量大，但休閒娛樂衝突的發生率相對較低，主要干擾因素包括在不同地點休息的遊客、公園工作人員以及團體遊戲參與者。與預期相反，遊客並未表現出強烈的付費意願以避免擁擠。反而研究結果顯示，遊客略微傾向增加公園內的社交互動，這挑戰「擁擠總被負面解讀」的普遍假設。藉由遊客對過度擁擠的感知，本研究建議加強對指定休憩與野餐區的管理和更嚴格的監控，以提升森林休閒體驗。本研究指出，無論其遊客之目的為進行體能活動、社交互動，或追求獨處體驗，有效的公園管理應認知並滿足遊客多樣化的動機。 |
| 英文摘要 | As forest recreational activities gain popularity, the potential for crowding and activity-based conflicts to diminish sustainable recreational quality becomes a critical concern. Consequently, it is vital to understand the factors shaping recreational preferences and conflict perceptions in natural settings. This study selected Xitou Nature Education Area, Taiwan's most frequented forest park, as a case study to investigate complex relationships among visitor demographics, crowding perceptions, and recreational behaviors. Using a questionnaire and choice experiment, the study explored perceptions of crowding and recreational conflicts within Xitou, alongside visitors' willingness to travel further to avoid crowded conditions. Visitor preferences differed significantly across socioeconomic groups, with age playing a substantial role in shaping motivations and behaviors. While overall perceptions of crowding were moderate, visitors aged 65 and older demonstrated notable tolerance for crowds. Despite the park’s high visitation, the incidence of recreational conflict was relatively low, with primary disturbances attributed to visitors resting in various locations, park staff, and group game participants. Contrary to expectations, visitors did not exhibit strong willingness to pay to avoid crowding. Instead, results surprisingly suggested a slight preference for increased social interaction within the park, challenging the general assumption that crowding is always viewed negatively. Drawing from visitor perceptions of overcrowding, we propose enhanced regulations and stricter monitoring for designated resting and picnicking areas to elevate the forest recreation experience. Crucially, this study highlights that effective park management must acknowledge and cater to diverse visitor motivations, whether they seek physical activity, social engagement, or solitude. |
| 發表成果與本中心研究主題相關性 | 符合研究主題：生態農業。 此研究主要為社會科學研究，可促進農企業與農林生態旅遊之永續發展。 |
