生態農業：農業精準栽培管理技術開發【森林系柳婉郁特聘教授】
論文篇名 英文：Assessing Management Performance of National Forest Park Using Impact Range-Performance Analysis and Impact-Asymmetry Analysis
中文：評估森林遊樂區之經營績效：IRPA與IAA方法
期刊名稱 Sustainability
發表年份,卷數,起迄頁數 2019,104,121-138
作者 Liu, W. Y., Y. Y. Lin, H. S. Chen and C. M. Hsieh
DOI 10.1016/j.forpol.2019.04.010
中文摘要 優質服務品質有利於提升國家森林遊樂區的遊客的滿意度。但是，很少有研究評估國家森林遊樂區的管理績效，本研究旨在利用問卷調查來評估國家森林遊樂區的經營績效，使用影響範圍績效分析（IRPA）和影響不對稱分析（IAA）的方法，結果顯示，遊客對自然資源維度和生理心理維度都表示滿意，這意味著應保持這兩個維度的服務質量屬性。訪客對HNFRA的忠誠度中等，平均得分為4.19。此外，遊樂區應該優先考慮價格合理性，公共設施，環境清潔度和管理等方面的服務質量屬性，以提高遊客之滿意度。
英文摘要 High quality service is beneficial to improve satisfaction of the tourists visiting national forest parks. However, few works assessed the management performance in national forest parks, although a lot of works did it in other industries. Therefore, this study aims to assess the management performance of the Huisun National Forest Recreation Area (HNFRA) (having most natural forests in Taiwan and focusing on natural conservation) using a questionnaire survey method with impact range-performance analysis (IRPA) and impact-asymmetry analysis (IAA) to determine the priorities for service quality improvement and to realize visitor satisfaction of and loyalty toward the HNFRA. The results revealed that the visitors expressed high satisfaction toward the natural resources dimension and the physiological and psychological dimension, implying that the service quality attributes in these two dimensions should be maintained. The visitors showed a moderately high level of loyalty toward the HNFRA, with an average score of 4.19. Besides, the service quality attributes in dimensions of price reasonability, public facilities, environmental cleanliness, and management would be prioritized to improve visitor satisfaction.