生態農業：農業地景生態監測及復育【森林學系/柳婉郁特聘教授】
| 論文篇名 | 英文：Assessing the Economic Value of an Iconic Urban Heritage Tree 中文：指標性都市老樹經濟價值之評估 |
| 期刊名稱 | FOREST POLICY AND ECONOMICS |
| 發表年份,卷數,起迄頁數 | 2020, 118, 102216 |
| 作者 | Lin, Hsin-Wei; Chuang, Yu-Chou; Liu, Wan-Yu(柳婉郁)* |
| DOI | 10.1016/j.forpol.2020.102216 |
| 中文摘要 | 本研究評估全台唯一位於市中心的神木—台中西區茄苳王公之經濟價值，並藉由二元與次序機率迴歸探究顯著影響台中市民眾支付意願與願付價格之因素。研究期間收集307份樣本，排除抗議性樣本後之經濟價值為每人每年願付246.80元保護該株老樹，與納入全數樣本之評估結果相差36.44%。經二元邏輯迴歸分析發現，對都市老樹的存在價值認同感較低、沒聽過茄苳王公以及認為毋需定期支付都市老樹保護費用的受訪者，傾向不支付都市老樹保護費用；至於影響受訪者願付價格之因素，經次序機率迴歸分析顯示，31–50歲的民眾相較於其他年齡層之族群，其願付價格顯著較高。根據以上研究結果，建議地方政府多加宣導保護都市老樹之工作計畫，並將都市老樹與當地特色文化結合增進地方年輕族群對都市老樹的熟悉度，對都市老樹的管理有較高的經濟效益。 |
| 英文摘要 | This study takes the littering of tourists in Xitou Nature Education Area in Taiwan as an example to analyze the relationships among tourists' environmental attitude, vandalism and cognitive dissonance. In this study, 500 questionnaires are distributed, and 499 questionnaires are returned. The subjects are the tourists of over 18 years of age in the Xitou Nature Education Area by convenience sampling between November 2015 and March 2016. The results of this study show that the older tourists have higher pro-environmental attitudes. The tourists who are older and more engaging in outdoor activities are less likely to litter. In contrast, the younger tourists intend to litter and their reactions of cognitive dissonance are stronger. This study suggests that the authorities shall strengthen environmental protection campaign and environmental education for younger tourists with a higher possibility of vandalism behavior. The probability of tourists' vandalism can be reduced by improving the quality of outdoor facilities and promoting benefits of the natural environment experiencing. |
